I seek growth through complexity — leading with authenticity and curiosity, and building demand programs that compound rather than just convert.
About
My marketing plans answer to business metrics, not marketing metrics.
I lead demand generation for companies operating in the hardest markets to market — cybersecurity, AI logistics, space tech, developer tools. These aren't industries where you can borrow a generic SaaS playbook; the buyers are technical, the sales cycles are long, and the positioning has to be as precise as the product.
That's the work I'm drawn to. I build the bridge between deep technical infrastructure and demand programs that actually move pipeline — using programmatic media, precision targeting, and a level of attribution rigor that holds up when someone asks "why this channel, why this spend." I care less about driving traffic and more about driving sales velocity and win rate, because those are the numbers that actually mean something to a business.
What hasn't changed as I've grown from running paid media campaigns to leading demand strategy end-to-end is the instinct to treat every dollar of spend like it has to earn its place.
High 5 Strengths Finder
Problem Solver
Strategist
Brainstormer
Self-Believer
Empathizer